{"id":96,"date":"2024-11-11T12:02:41","date_gmt":"2024-11-11T17:02:41","guid":{"rendered":"https:\/\/bykatherineortega.com\/?page_id=96"},"modified":"2024-11-11T12:02:41","modified_gmt":"2024-11-11T17:02:41","slug":"diversifying-traffic-channels-for-an-affiliate-site","status":"publish","type":"page","link":"https:\/\/bykatherineortega.com\/index.php\/diversifying-traffic-channels-for-an-affiliate-site\/","title":{"rendered":"Diversifying Traffic Channels for An Affiliate Site"},"content":{"rendered":"\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/bykatherineortega.com\/wp-content\/uploads\/2024\/09\/Marketing-Portfolio-19.jpg&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1920&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;1080&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/bykatherineortega.com\/wp-content\/uploads\/2024\/09\/Marketing-Portfolio-19.jpg\" alt=\"Marketing Portfolio: EV Education Site\" class=\"wp-image-100\" srcset=\"https:\/\/bykatherineortega.com\/wp-content\/uploads\/2024\/09\/Marketing-Portfolio-19.jpg 1920w, https:\/\/bykatherineortega.com\/wp-content\/uploads\/2024\/09\/Marketing-Portfolio-19-300x169.jpg 300w, https:\/\/bykatherineortega.com\/wp-content\/uploads\/2024\/09\/Marketing-Portfolio-19-1024x576.jpg 1024w, https:\/\/bykatherineortega.com\/wp-content\/uploads\/2024\/09\/Marketing-Portfolio-19-768x432.jpg 768w, https:\/\/bykatherineortega.com\/wp-content\/uploads\/2024\/09\/Marketing-Portfolio-19-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Marketing Portfolio: EV Education Site\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            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decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Marketing Portfolio: EV Education Site\" class=\"wp-image-100\"\/><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Marketing Portfolio: EV Education Site\" class=\"wp-image-100\"\/><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>My client runs an affiliate business in the electric vehicle industry, which focuses on providing detailed EV charger reviews and industry insights. He needed help diversifying his traffic sources after the Google core update significantly impacted both his traffic and revenue in March 2024.<\/p>\n\n\n\n<p>The primary goal of the project was to quickly turn around the situation and find alternatives to offset the losses. My task was to implement a strategy that would stabilize and generate sustainable revenue.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Strategy &amp; Approach<\/h2>\n\n\n\n<ul>\n<li>We identified <strong>YouTube<\/strong> as a key platform for reaching a broader audience interested in electric vehicles. This strategy was key to quickly drive sales.<\/li>\n\n\n\n<li>We understood the importance of building a direct line of communication with the audience so we focused on launching a weekly <strong>newsletter<\/strong>. The content strategy for the newsletter included industry updates and links to my client\u2019s high-performing affiliate content.<\/li>\n\n\n\n<li>We performed an <strong>SEO audit<\/strong> of the site and then decided to focus on optimizing existing blog articles with the potential to rank and de-index those that were too competitive and difficult to rank.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/bykatherineortega.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-12-at-12.24.54-PM.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: 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data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--main)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Youtube Channel\" class=\"wp-image-97\"\/><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Youtube Channel\" class=\"wp-image-97\"\/><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: 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Sample\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            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6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Newsletter Sample\" class=\"wp-image-98\"\/><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Newsletter Sample\" class=\"wp-image-98\"\/><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Quick Wins<\/h2>\n\n\n\n<ul>\n<li>We created and published a series of YouTube product review videos featuring mid-range products, which contributed to a 20% boost in monthly revenue.<\/li>\n\n\n\n<li>We grew the newsletter\u2019s mailing list to 5,000 readers in 6 months. This traffic source has allowed us to redirect some subscribers to revenue-generating pages on the website.<\/li>\n\n\n\n<li>We improved 25 blog articles.<\/li>\n\n\n\n<li>I set up an efficient workflow to support weekly newsletter editions, and repurse content for other platforms.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">My Role Now<\/h2>\n\n\n\n<p>I am responsible for managing the operations of the newsletter, running campaigns to grow the mailing list, and performing A\/B testing to optimize our key metrics.<\/p>\n\n\n\n<p>I am also involved in video content production, including research and video direction.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Takeaways<\/h2>\n\n\n\n<p>This project has equipped me with the knowledge to create a strong online business model that can withstand future algorithm changes. The SEO industry is experiencing the most significant changes ever in 2024, and while I am staying updated with the latest developments, I am also expanding my skills in other aspects of Digital Marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>My client runs an affiliate business in the electric vehicle industry, which focuses on providing detailed EV charger reviews and industry insights. He needed help diversifying his traffic sources after the Google core update significantly impacted both his traffic and revenue in March 2024. The primary goal of the project was to quickly turn around [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":100,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Diversifying Traffic Channels for An Affiliate Site<\/title>\n<meta name=\"description\" content=\"The goal was to quickly turn around the traffic loss and find alternatives to diversify marketing channels\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bykatherineortega.com\/index.php\/diversifying-traffic-channels-for-an-affiliate-site\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Diversifying 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