{"id":83,"date":"2024-11-11T12:02:23","date_gmt":"2024-11-11T17:02:23","guid":{"rendered":"https:\/\/bykatherineortega.com\/?page_id=83"},"modified":"2024-11-11T12:02:23","modified_gmt":"2024-11-11T17:02:23","slug":"launching-a-digital-academy-for-ai-education","status":"publish","type":"page","link":"https:\/\/bykatherineortega.com\/index.php\/launching-a-digital-academy-for-ai-education\/","title":{"rendered":"Launching a Digital Academy for AI Education"},"content":{"rendered":"\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/bykatherineortega.com\/wp-content\/uploads\/2024\/09\/Marketing-Portfolio-18.jpg&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1920&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;1080&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/bykatherineortega.com\/wp-content\/uploads\/2024\/09\/Marketing-Portfolio-18.jpg\" alt=\"Marketing Portfolio: Digital Academy\" class=\"wp-image-94\" srcset=\"https:\/\/bykatherineortega.com\/wp-content\/uploads\/2024\/09\/Marketing-Portfolio-18.jpg 1920w, https:\/\/bykatherineortega.com\/wp-content\/uploads\/2024\/09\/Marketing-Portfolio-18-300x169.jpg 300w, https:\/\/bykatherineortega.com\/wp-content\/uploads\/2024\/09\/Marketing-Portfolio-18-1024x576.jpg 1024w, https:\/\/bykatherineortega.com\/wp-content\/uploads\/2024\/09\/Marketing-Portfolio-18-768x432.jpg 768w, https:\/\/bykatherineortega.com\/wp-content\/uploads\/2024\/09\/Marketing-Portfolio-18-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image: Marketing Portfolio: Digital Academy\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--main)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Marketing Portfolio: Digital Academy\" class=\"wp-image-94\"\/><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"Marketing Portfolio: Digital Academy\" class=\"wp-image-94\"\/><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n\n\n\n<p>This study case details my work for an initiative I co-founded at the beginning of 2024. It is a nonprofit digital academy focused on AI education.<\/p>\n\n\n\n<p>Our short-term goals are to secure funding and build a community of engaged learners and partners. For the latter, we are currently focused on establishing a robust online presence by producing quality written and audiovisual content delivered through our newsletter and podcast. Additionally, we are focused on establishing a solid presence on LinkedIn since it is a platform where professionals want to expand their knowledge.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">My Key Contributions Include:<\/h2>\n\n\n\n<ul>\n<li>Led market research and developed a strategic business plan to guide the organization&#8217;s mission and growth<\/li>\n\n\n\n<li>Crafted a detailed two-year financial plan to ensure sustainable operations and maximize impact<\/li>\n\n\n\n<li>Launched and managed our community newsletter, achieving a consistent 40%+ open rate<\/li>\n\n\n\n<li>Designed Go-to-market strategy for B2C and B2B, and defined a modular, accessible, and flexible pricing strategy<\/li>\n\n\n\n<li>Prepared the pitch deck for potential partners and donors<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Newsletter Management<\/h2>\n\n\n\n<p>I am responsible for managing the newsletter\u2019s operations, and my scope includes:<\/p>\n\n\n\n<ul>\n<li>Set up an efficient workflow for delivering weekly editions \u2705<\/li>\n\n\n\n<li>Prepared the content strategy which includes roundups of AI news, exclusive interviews conducted by our team, and other educational information \u2705<\/li>\n\n\n\n<li>Designed the newsletter template optimized for readability and engagement \u2705<\/li>\n\n\n\n<li>Managing the operations and monitoring the performance to make improvements. The main KPIs are open rates, click-through rates, and subscriber growth &#8211; Ongoing \ud83d\udd03<\/li>\n\n\n\n<li>Conducting A\/B testing to determine optimal subject lines, content length, call-to-action, content strategy, etc &#8211; Ongoing \ud83d\udd03<\/li>\n\n\n\n<li>Building and Maintaining Subscriber Base &#8211; Ongoing \ud83d\udd03<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: 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src=\"https:\/\/bykatherineortega.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-23-at-4.38.40-PM-1.png\" alt=\"\" class=\"wp-image-92\" srcset=\"https:\/\/bykatherineortega.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-23-at-4.38.40-PM-1.png 918w, https:\/\/bykatherineortega.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-23-at-4.38.40-PM-1-160x300.png 160w, https:\/\/bykatherineortega.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-23-at-4.38.40-PM-1-548x1024.png 548w, https:\/\/bykatherineortega.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-23-at-4.38.40-PM-1-768x1436.png 768w, https:\/\/bykatherineortega.com\/wp-content\/uploads\/2024\/09\/Screenshot-2024-09-23-at-4.38.40-PM-1-822x1536.png 822w\" sizes=\"(max-width: 918px) 100vw, 918px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            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6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"\" class=\"wp-image-92\"\/><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"\" class=\"wp-image-92\"\/><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/bykatherineortega.com\/wp-content\/uploads\/2024\/09\/unnamed-file.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;916&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;1570&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"916\" height=\"1570\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/bykatherineortega.com\/wp-content\/uploads\/2024\/09\/unnamed-file.png\" alt=\"\" class=\"wp-image-88\" srcset=\"https:\/\/bykatherineortega.com\/wp-content\/uploads\/2024\/09\/unnamed-file.png 916w, https:\/\/bykatherineortega.com\/wp-content\/uploads\/2024\/09\/unnamed-file-175x300.png 175w, https:\/\/bykatherineortega.com\/wp-content\/uploads\/2024\/09\/unnamed-file-597x1024.png 597w, https:\/\/bykatherineortega.com\/wp-content\/uploads\/2024\/09\/unnamed-file-768x1316.png 768w, https:\/\/bykatherineortega.com\/wp-content\/uploads\/2024\/09\/unnamed-file-896x1536.png 896w\" sizes=\"(max-width: 916px) 100vw, 916px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--main)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"\" class=\"wp-image-88\"\/><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-full enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"\" class=\"wp-image-88\"\/><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--base)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Takeaways<\/h2>\n\n\n\n<p>The most critical factor contributing to the success of this project is knowing our audience and listening to them. We have created business processes that allow us to incorporate the feedback of our beachhead market, as we move to develop our product and deliver solutions to close the knowledge gap in Artificial Intelligence.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This study case details my work for an initiative I co-founded at the beginning of 2024. It is a nonprofit digital academy focused on AI education. Our short-term goals are to secure funding and build a community of engaged learners and partners. For the latter, we are currently focused on establishing a robust online presence [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Launching a Digital Academy for AI Education<\/title>\n<meta name=\"description\" content=\"Our short-term goals are to secure funding and build a community of engaged learners and partners to acquire our online programs\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bykatherineortega.com\/index.php\/launching-a-digital-academy-for-ai-education\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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